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Riger Marketing/UHS Hospitals Ranks Among The Nation’s Best In the 2017 Cancer Awareness Advertising Awards Program 

February 13, 2018
The Cancer Awareness Advertising Awards (CAA Awards) is the nations most elite competition dedicated specifically to the promotion of all cancer products and services. Only advertising and marketing projects that are designed, printed, published and/or distributed for the sole purpose of cancer awareness can be entered into the annual CAA Awards program.

Riger Marketing was recognized for excellence in the 2017 CAAA program for their advertising and marketing efforts, which scored among the best in the nation. Awards included a Bronze for Billboard Design for a Healthcare System.

According to the American Cancer Society, more than one million people in the United States alone are diagnosed with cancer annually. As marketing professionals, it is crucial to inform and educate our communities about the risk factors, early detection as well as diagnosis and treatment services that are available. 

Using a design featuring the Breast Cancer Awareness Pink Ribbon and replacing the usual white lights with pink lights, Riger was able to get this very important and hard-to-miss message out into the UHS community, helping to remind people of the importance of being aware.

All Entries competed with like-sized organizations in the same groups and categories. Winning entries are judged by a diverse panel of marketing experts.

In order for entries to be recognized in the Cancer Awareness Advertising Awards, the submission must place in the top 16% of all submissions.  Awards were issued based on the following scores:

Judges Choice – Score of 100%
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)

All winner’s are currently posted on the CAA Awards website, www.CAAAwards.com